NEWMAN COMMUNICATIONS - a nationwide PR firm specializing in Entertainment, Corporate and Book Publicity with more than 20 years of successful full campaigns, Satelite Media Tours (SMT) and Radio Media Tours (RMT).
NEWMAN COMMUNICATIONS SCORES WITH THE NHL!
NHL
It’s been an incredibly exciting season for the National Hockey League (NHL). The league enjoyed an increase in television ratings, arenas being filled to capacity, merchandise sales growing, and significantly higher traffic to the NHL.com website. Knowing that the playoffs and Stanley Cup offered a chance to drive even broader exposure, the NHL called on Newman Communications for support.
Over the past month, Newman Communications has coordinated weekly radio tours for the league, working with alumni from the various playoff teams, to help increase TV viewership on both NBC and Versus. What initially looked to be a one week experiment turned into a month-long partnership and one that will likely extend into next season.
Throughout the publicity campaign, Newman has had the privilege of working with such hockey luminaries as Stan Mikita, Brian Engbloom, Denis Savard, Dave Poulin, Keith Primeau, Pierre Pilote, and Brendan Shannahan. These legends of the game have been touting the league, the game, and the teams to listening audiences throughout the U.S. and Canada. The feedback from the players and the stations has been tremendous.
According to Kim McGovern, Senior Publicist for the NHL, “Newman Communications were a dream to work with on arranging radio tours to promote the 2010 Stanley Cup Playoffs. They came in on short notice and were able to produce results that not only fulfilled our needs but exceeded our expectations. They way they handled everything, from securing to facilitating interviews, made it an extremely easy process for everyone involved and delivered real value.”
Newman Communications extends a hearty congratulations to the NHL for a banner season and looks forward to an even better one in 2010-2011.
Newman Provides Book Publicity Services for Michael Lewis, Author Of The Blind Side
The Big Short: Inside The Doomsday Machine
Author: Michael Lewis
Publisher: W.W. Norton & Company
The Big Short - Inside the Doomsday Machine
Michael Lewis, the bestselling chronicler of Wall Street’s excesses, returns to the world’s turbulent financial markets with his newest book. Lewis comes to Newman Communications for a book publicity tour that had him winning over radio audiences nationwide. Lewis was interviewed on three separate occasions on the Westwood One Radio Network and twice for the Fox Radio Network. Newman’s publicity campaign also included WOR – AM in NY, WCBS /NY and the Wall Street Journal Radio Network. Stations throughout the country also had a chance to talk to the author whose last book was made into the movie The Blind Side and which the Academy Awards gave top honors this year to actress Sandra Bullock.
About the Book:
The Big Short is an illuminating and often frightening tale of the current global financial catastrophe from an unusual perspective: that of the winners. It follows the very small but very intelligent set of contrarian misfits brave enough to stand apart from the madding crowd, those skeptical enough to not be fooled by soaring house prices, and smart enough to recognize how criminal mismanagement, predatory lending and the chronic mispricing of complex financial derivatives would bring the whole edifice crumbling down, sooner rather than later. And because they were also willing to bet money on the boom going bust, these misfits made enormous profits even as the world’s financial markets shattered.
THE BIG SHORT delivers a dark portrait of modern American finance and its impact on the world, as well as a character-rich tale of hubris, nemesis and Wall Street greed.
About the Author
Michael Lewis is the author of Liar’s Poker, The New New Thing, Moneyball, The Blind Side, and Home Game, among other works. He lives in Berkeley, California.
Book Business – An Insider’s View with Linda Shirley, Border’s Books Store Manager
Business of Selling Books
Wondering how the book business is these days from a bookstore manager’s perspective? Recently I had a chance to speak with Linda Shirley, manager of the W. Lebanon NH Border’s store, where we discussed coming out of a tough year, authors to watch and…is it really ok to just hang out at the store and read?
S. Becker - What’s hot at the W. Lebanon NH Borders these days? There are a few local authors who have great new books out right now.
L. Shirley – Chris Bohjalian’s Secrets of Eden is doing very well, as is Jodi Picoult’s House Rules. The areas of the store that have grown dramatically in sales and interest over the past year include young adult and independent readers — it’s truly wonderful to see more kids reading and some of the books (like Rick Riordan’s Percy Jackson series which starts with The Lightning Thief), are fun and very well written. Speaking of young adult books, the twilight series remains a strong seller and we are having a midnight release party this Friday (March 19th) for the New Moon DVD.
Spring is coming which means the gardening section should be a strong selling area for the next 6 months — and there are more new books on vegetable gardening in particular this year, following the interest in books such as Barbara Kingsolver’s Animal, Vegetable, Mineral and Michael Pollan’s In Defense of Food. Our cafe sales have been growing steadily — especially the coffee and cocoa drinks. People may be saving money by not going out to eat as much, but they are still treating themselves to something fun once in a while and good whipped cream never seems to go out of style.